Posters promoting Sanjay Leela Bhansali’s latest offering Guzaarish have offended National Organisation for Tobacco Eradication (NOTE) which has threatened to issue legal notice against its lead actress Aishwarya Rai Bachchan who is shown smoking a cigarette on the posters.
General Secretary of NOTE Dr. Shekhar Salkar has objected to using the picture of Aishwarya smoking to promote the movie when there were innumerable other scenes that could have been used.
While arguing that showing Aishwarya smoking could be a trend setter given her fan following and position in society, Dr. Salkar has demanded that the posters be withdrawn by Wednesday failing which he said legal action will be initiated.
A respected oncologist, Dr. Salkar opined that film stars who are considered as icons by millions of their fans are used unscrupulously and callously to propagate smoking and added that youngsters get tempted to use tobacco when they see their role models doing it.
It may be recalled that NOTE had taken Aishwarya’s father in law the iconic Amitabh Bachchan to court after posters depicting him smoking a cigar were splashed all over to promote the flop film Family. Incidentally, the High Court did not find Amitabh guilty of anything.