Amazon’s ‘Stand for Handmade’ initiative concludes

Mumbai: on Monday announced that its ‘Stand for Handmade’ — a 10-week initiative to help over 10 lakh artisans, weavers and women entrepreneurs — has concluded.
The initiative enabled sellers from Amazon Karigar (for weavers and artisans) and Amazon Saheli (women entrepreneurs) register 3.2x and 2.1x growth, respectively, with 32 sellers crossing Rs 1 lakh in sales during the 10-week period while 2 sellers crossed Rs 1 crore in sales.
More than 200 new sellers joined the Karigar programme and benefitted from 100 per cent SoA fee waiver, impacting lives of over 35,000 artisans and weavers.

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