Mumbai: Bayer CropScience has partnered with ITC Limited’s Agri Business Division to extend the reach of its Crop Protection products through ITC’s e-Choupal 4.0 platform.
The partnership has commenced as a pilot project in Mysore, Karnataka and will gradually be expanded to other geographies across India.
With Covid-19 disrupting farming operations and on-farm advisory, this initiative will help farmers avail agri-inputs and digital advisory on a timely basis. ITC & Bayer are jointly training and on-boarding retailers in the Mysore region, to cater to farmers’ orders placed through the e-Choupal 4.0 platform. Field Officers from both companies have also received extensive training on product knowledge and technical advisory to support farmers,company release said.
Over 42,000 ITC farmers, covering 60,000 hectares across 1,100 villages in Mysore region will benefit from the partnership with Bayer. Farmers can place their order for Bayer products through the e-Choupal 4.0 platform and track their orders. Farmers without access to smartphones can place their orders online with assistance from Bayer & ITC’s field staff or even place offline orders.
Speaking about the partnership with ITC, D. Narain, CEO & MD of Bayer CropScience Limited, said, “Farmers in India often struggle to get access to agri-inputs, training and advisory under one roof. Lack of modern technologies and good agricultural practices hamper crop productivity and farm profitability. At Bayer, we are looking at meaningful collaborations to create greater value for farmers and the entire agri eco-system. Bayer’s partnership with ITC aims to offer tailored solutions, enabling farmers to achieve better harvests and progress to sustainable agriculture. We also plan to leverage ITC’s extensive rural reach to create capacity building for adoption of greater product stewardship and traceability of produce.”