Clovia Launches All New Range of Vibrant and Chic Swimwear

We are well into the summer season and that means beachy vacays and pool sessions are in order. Gone are the days when people would visit beaches in drab t-shirts and shorts. Today, it is absolutely necessary to plan that beach vacation or hit the pool in chic, stylish and trendy swimwear that sets you up to beat the heat in style! Clovia, India’s fastest growing lingerie brand, has launched an all new range of trend-setting swimwear that includes one-pieces, bikinis, halter, monokini, tankini, body suits and also beach dresses.



Clovia – Vibrant and Chic Swimwear


Like every new collection by Clovia, this too has been designed keeping in mind the contemporary and modern taste of today’s women. The swimsuits are padded with removable cookies and the styles range from sexy bikinis and v-cuts to more modest swimdress and boy leg patterns so one can choose according to one’s wants and preferences. The colors range from solid reds, blues, blacks to gradient pinks, yellows, oranges and even off-whites or nudes. This is clubbed with quirky patterns in stripes, florals and polka dots. The collection also offers vibrant sarongs and crochet style kaftans in pastels and sunset hues. These beauties are made of soft polyamide material which offers a comfy feel in and out of water.

Talking about the new product range, Suman Chowdhury, COO at Clovia said, “Swimwear has become an important part of a woman’s wardrobe. Women seek swimwear that is not only comfortable, but is also a fashion statement. Clovia’s new Swimwear collection offers a wide range of funky styles and designs that caters and checks off all the trendy pointers on every girl’s list. Believing in ‘the more the better’, women can explore numerous looks and be summer ready for their sandy getaway and pool parties.

Available in quirky, unique and peppy designs, these swimsuits are priced at a range of INR 1399 and above.

About Clovia

Clovia is India’s premier lingerie and sleepwear brand backed by Ivy Cap Ventures and Zurich-based Mountain Partners AG. The brand has been operating in the Indian market since 2012. The company designs, manufactures and sells premium fashion lingerie, innerwear, nightwear and shapewear. Clovia’s exclusive online outlet in India is called


At Clovia, highly skilled designers, fashion experts create exquisite, playful and designer inner wear ranging from bras, briefs, shape-wear to nightwear. Sophisticated, sharp and suave, contrasted with flirty, fun and bold prints, and in keeping with international designs and styles, Clovia wants to redefine the Indian lingerie market, and help customers choose beyond standard cuts, shapes and colours. The company’s mantra is – lingerie is a critical part of your wardrobe and it doesn’t need to be drab and boring. The company has been growing at an impressive 100% every quarter and is currently shipping over 250,000 units monthly.


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Source: NV1

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