While BJP and Congress accuse each other of association with the controversial ‘data-mining’ firm Cambridge Analytica currently in the storm because of allegations of data-theft through its Facebook association, GoaChronicle.com has learned that both BJP and Congress have an association with Cambridge Analytica.
Cambridge Analytica’s holding firm is Strategic Communications Laboratories (SCL). Ovleno Business Intelligence (OBI) and SCL have a joint-venture initiative in India – SCL India.
OBI on its website claims that it works on “ political campaign management”. Its lists as its clients the BJP, the Congress, the JD (U), ICICI Bank, and Airtel. None of these claims by the company have been verified.
Interestingly, OBI website has been suspended after the news broke out that both BJP and Congress were listed as clients.