In India, no festival can be imagined being celebrated without sweetmeats, and north Indians are at the top when it comes to having sweets, with a 35% share in the consumption of sweets. Out of which, Delhi is at the top with 9.8% of the consumption. On the second spot is West Bengal. On the other hand, the least amount of sweets are eaten in Himachal Pradesh and Jammu and Kashmir (0.3%).
Similarly, if we talk about papad, Rajasthani people are at the top at eating them, with Gujarat being on the second spot. Region-wise too, north Indians have again left every other region behind when it comes to having papad. Country’s 39% papad-consumption takes place in north India. With 32% of the consumption, western India follows the north. The country’s annual papad business is worth 7, 400 crore rupees, out of which 68% is in the unorganized sector.
As per a study by Frost & Sullivan, in the year 2021, the sweets-market in India was worth 58, 900 crore rupees, which is estimated to reach 84, 300 crores by the year 2025, which means a yearly expansion of 9.3% is expected in the market. According to the analysis, only 10% of India’s sweetmeat-business is organized. In 2021, in the 5, 600 crore organized market, 28% of the share was of milk-products, 21% was that of soan papdi, and 17% of the share belonged to dry-fruits.
74.5% of the sweets in India are consumed in 11 states only- Delhi (9.8%), West Bengal (9.2%), Gujarat (8.3%), Uttar Pradesh (8.0%), Maharashtra (7.1%), Rajasthan (7.0%), Bihar (7.0%), Madhya Pradesh (6.6%), Punjab (5.2%), Haryana (3.5%), and Jharkhand (2.8%).
On the other hand, 11 states of Rajasthan (11.4%), Gujarat (10.6%), MP (8.6%), Maharashtra (8.0%), Delhi (6.5%), Punjab (5.7%), Haryana (5.7%), UP (4.6%), West Bengal (3.1%), Bihar (2.9%), and Jharkhand (1.8%), are consuming 69% of papad in the country.
