Delhi holds First Exhibition of International Jewellery Brand Chemmanur's Diamonds Collection

A 155 Year old trusted brand from South, Chemmanur International Jewellers Group launched its new Diamond Jewellery Collection “AMRA” in Delhi. The exhibition for the same was started from 16th March to 24th March at Royal Plaza Hotel. Chemmanur’s Diamond Jewellery Exhibition was inaugurated by highly talented and charismatic Actor & MP Kirron Kher.


Actor & MP Kirron Kher Inauguration AMRA Diamond Jewellery Collection by Chemmanur International Jewellers Today in Delhi 


AMRA collection has been rolled out under Chemmanur International Jewellers’ “MY OWN DIAMONDS”- which is a symbol of dignity. AMRA is an Arabian name which dictates princess, noble, rich and beautiful. Hence AMRA refers to the stunning creation as no one is richer or more beautiful than or as unique as “AMRA”!


Actor & MP Kirron Kher Inauguration AMRA Diamond Jewellery Collection by Chemmanur International Jewellers Today in Delhi 


Chemmanur International Jewellers Group is also all set for pan India retail expansion by launching new and bigger format jewellery in cities such as Delhi, Mumbai, Kolkata and Ahmadabad. This Jewellery retail chain has outlined plans to expand its retail network by 50 stores this year.


The retail chain, which boasts of branches all over India and the Middle East, currently operates 44 stores across the world with its southern cities branches such as Chennai, Hyderabad and Bangalore accounting for big volumes. With its new expansion strategy the jewellery retailer expects double digit growth in FY19.


​Dr. Boby Chemmanur, Chairman & Managing Director, Chemmanur International Jewellers Group said, “India is a big and a luring market for jewellery and in particular for branded jewellery. Modern jewellery retailing is all about providing customers with shopping experience with a world class retail ambience, personal interaction and quality products. This is what we wish to offer at our new stores.


The Group has its own gold manufacturing unit with craftsmen from all over the country churning out the best designs. This has also allowed the group to help reduce the “making cost” of the jewellery considerably and thus giving customers more value and satisfaction for their money.” Further added Dr. Boby Chemmanur.


The Indian public has always been infatuated by trendy designs and the Group has always taken great pains to create customer-oriented designs, which are of the best quality and of exquisite craftsmanship. And the new AMRA collection is no exception.” said Dr. Boby Chemmanur.


The brand has recently signed legendry International Football Player Diego-Maradona as Brand Ambassador.


About Chemmanur International Group

Chemmanur International Jewellers has a rich and golden legacy. Started in 1863 in a humble way in the jewellery field at Varanthirappilly in Thrissur district of Kerala, Chemmanur International Jewellers has evolved into a world-renowned Brand name. Currently Brand is available in India, UAE, Kuwait, Malaysia & USA. The group has also stepped into non banking financial sector and e-commerce and successfull running 173 establishments across the globe.


The man behind the success story of Chemmanur International Jewellers is Dr. Boby Chemmanur. He has lead Chemmanur International Jewellers to one of the leading Jewellery retailers in South India. He introduced many innovative designs from all over the world and made them available for the common man, thus carving a niche for the group among the people. This goodwill of the public provided him with the impetus to establish branches all over India and the Middle East, Malaysia, USA. The vision and hard work of Dr. Boby Chemmanur has been the single force behind the group’s enormous success. Dr. Boby Chemmanur has been honoured with 123 awards for his excellent deeds in business and for his charity acivities including the prestigious Mother Teressa Award, Best Humanitarian Award & Indo British Award.


The Group also understands the responsibilities that it has towards the society. A sizeable amount is spent each year for charity purposes on community marriages, rice distribution for the poor, free medical camps, Gold Medal is awarded every year with the objective of encouraging young scholars to pursue their educational goals.


A Blood Bank supported by Chemmanur International Jewellers Group is an active forum donating blood when required for the needy. To make an awareness among public about the importance of blood donation, Dr. Boby Chemmanur has run 812 kilometres. By this successful endevour he became Unique World Record Holder.


Source: NV1


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