Current Affairs

Design Bank For Handicrafts

The North Eastern Handicraft and Handlooms Development Pvt. Ltd., (NEHHDPL) has prepared a design bank to help its artisans produce items that are preferred in the market, disclosed its Managing Director Jagdish Borah.
Speaking to media persons at Panjim on the sidelines of the North Eastern handicraft exhibition currently underway here, he said sales have increased by almost 30 per cent over the last few years and the turnover for the last financial year was Rs 18 crore.
The NEHHDPL is now planning to aggressively market its handicrafts not only in India but also overseas.

After visiting expositions in Cairo, Milan, Dubai and based on the experience gained by participating in various exhibitions in India, the NEHHDPL has prepared a ‘design bank’ listing the designs which are preferred by the customers.
“These designs printed in the form of a brochure and also on a CD are given to artisans so that they can prepare those items that have a ready market,” said Borah while pointing out that his company purchases these handicrafts from the artisans and then sells them at the various exhibitions.
Besides selling the handicrafts at the nearly 100 exhibitions it participates in every year, the NEHHDPL has now launched an online sale of the handicrafts which is expected to pick up shortly.

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