Mumbai, Aug 7 (UNI) India’s first 360 degree sports tech-ecosystem,Run Adam, created with a vision to help realise every sporting dream, was launched by cricketer M S Dhoni on Tuesday here.
The former Indian cricket captain has taken 25 per cent stake in his personal capacity in the boot-strapped tech company and will play a significant and crucial role as mentor and brand ambassador of Run Adam.
Speaking on the occasion, Dhoni said that Run Adam uses its technology platform to connect athletes with resources, including sponsors, experts, coaches, academies and specialists among others, across the country.
“I have faced challenges during the initial stages of my career and I see Run Adam filling a vacuum. The sports ecosystem will naturally help identify, help and nurture sporting talent early and this can change the destinies of sports persons, as also the future of sports in India. When you help sports persons achieve their full potential, you propel the sporting quotient of the entire country. My decision to take stake in the company was due to the passion of the team and their vision for sports persons,” he added.
Registration on Run Adam is free for the sporting community and is available for download on Google Play store and Apple store. K Yeragaselvan, chief executive officer and managing dirctor of Run Adam, said, “India is yet to achieve its full potential in sports and this is not because there is a lack of talent in the country.
Pursuing sports is expensive in terms of money, time and other sacrifices that one has to make. Most sportspersons are self-funded and often do not come from affluent backgrounds, and many cannot reach their goal mainly due to lack of access to resources.”
“Run Adam aims to bridge this gap in sports. We are excited and encouraged by the support that a stalwart like M S Dhoni has given us. His interest and involvement in Run Adam inspired us to
reinforce our vision to bring the country’s sporting ecosystem under one umbrella to help solve the biggest challenges facing sporting talent,” he added.