Panjim: At a time when people across the globe have heightened their care over the quality of food they purchase and consume, owing to the rising reports of bacteria, chemicals, insecticides, and pesticides in fruits, vegetables, and meats, Eco Clean – an organic food cleansing ingredient is all set to launch in Goa.
Eco Clean is manufactured by SK Intech Metchems Private Limited and it is promoted in India by Kaydence Media Ventures Private Limited. The distribution in Goa will be managed by the innovative startup firm Sabka Mandi.
Speaking on the launch of Eco Clean in India, Shan Nair, Director, SK Intech Metchems, stated, ““Eco Clean is an innovative and safe method of cleaning vegetables and fruits and our partnership with KMV will help us take this wonderful product to customers and bring a paradigm shift in how consumers look at their hygiene and sanitization. With changing habits, consumers are looking at hygienic products and Eco Clean is an innovative and safe method for cleaning vegetables and fruits.”
Commenting on choosing Goa as the launch platform for Eco Clean, Myrtle Rodrigues, Director & COO, Kaydence Media Ventures Private Limited, expressed, “The people of Goa are health conscious and open to new ideas in organic living. Eco Clean is an organic food ingredient used to clean fruits, vegetables, meats, and fish. Cleaning food produce is a pressing problem and Eco Clean provides an innovative and safe method to clean vegetables and fruits from pesticides, chemicals, and bacteria. Next week onwards ‘Eco Clean’ would be made available in all leading supermarkets and stores across Goa.”
Navin Prajapati, Founder, Sabka Mandi, said,” Sabka Mandi was formed around Aug last year to make India Atmanirbhar. We support Indian FMCG companies with their sales and distribution and connect their distributors with our network of retailers by setting up their offline distribution. In India launching a brand online is much easier than launching a brand offline and we are providing a technology-led innovative offline launch solution to brands that are Indian and can provide value to Indian consumers. Our objective is to make EcoClean products accessible to all consumers through our network of retailers. The team is very positive and enthusiastic about the product placement.”
Eco Clean will be available across 40 retailers in Goa by the end of the month and over 1000 retailers end of the year.