BusinessIndia

Flipkart partners with Max Fashion to bring affordable high-quality fashion to Indian consumers

Mumbai: Flipkart, India’s home grown marketplace, on Wednesday announced that it has partnered with Max Fashion — the retailer known for its strong presence across various fashion verticals.

This partnership assumes significance, as India prepares for upcoming festive season and Flipkart prepares for its annual Big Billion Days, focusing on bringing India’s best fashion brands and collaborating with them to bring the best styles for Indian consumers.

With a strong presence across fashion verticals, Max is the single largest player in India with 375 plus stores in 130 cities across the country. Max already sells more than 100 million garments through its wide omni channel presence.

Through this partnership, Max Fashion will be able to get wider market access and make their products across categories, including accessories, footwear, women’s wear, menswear and kids wear, available in newer geographies and pin codes.

The Max Fashion store on Flipkart will have more than 13,000 new styles, and majority of them under Rs 1,000 price point.

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