Freecharge forays into Digital Gold offering

Gurugram, Oct 23 (GCBusiness) Perfectly timed for the upcoming festive season, Freecharge, one of the leading digital platforms for financial services, on Wednesday announced the launch of Digital Gold offering for its customers.

This offering will enable customers to easily buy gold online, eliminating the hassles related to transparency, security and storage of gold. The service is launched in collaboration with SafeGold. Purchasing gold has always been a much-favoured mode of investment for majority of Indians and digital gold because of its small ticket sizes and on the go investment method has hit the right chords amongst the digital natives.

Adding yet another category of investment, the digital gold offering at Freecharge will allow customers to not only purchase gold instantly online, but also enable them to determine the value they want to invest, as economically as Re 1.

At any given point in time, there are active buyers of gold and hence customers can also sell the gold-holding online whenever they want and get the money transferred in their bank account. The gold accrued can be redeemed at select partner jewellers against purchases. Thus, Digital Gold offering also cuts the need to rush to a physical store during auspicious occasions like Akshaya Tritiya or Dhanteras.

Mr Siddharth Mehta, CEO Freecharge said, ”Increasingly the focus at Freecharge is to be able to offer a wider suite of digital financial services to its customers and become a valued partner in their financial investment journey. Digital Gold is an addition to our existing range of products and our intent is to continue to extend similar be-spoke digital products with frictionless user experiences and build Freecharge into a complete financial services platform.”

Freecharge’s objective, as a part of Axis Bank, is to make itself a comprehensive and open digital financial service platform that can facilitate a suite of offering to its consumers enabling them with accessibility and choice of service, according to a statement here.

Via UNI-India

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