GITM 2011, ITB Berlin To Create Power-Packed Event

The second edition of Goa International Travel Mart 2011 (GITM) is all set to be a bigger and better event of international stature. Cooperation with ITB Berlin will bolster the high powered conference programme of this year’s mart, which focuses on new trends and segments in tourism.

Organised and promoted jointly by Department of Tourism, Government of Goa and Goa Tourism Development Corporation (GTDC); Travel and Tourism Association of Goa (TTAG) and Goa Chamber of Commerce and Industry (GCCI), the mart will be held from 21st-23rd October at Grand Hyatt Goa in Bambolim. TravelBiz Monitor is the knowledge partner for the event. Other major partners signed up till date include Le Passage to India, Kuoni India, Air India and Grand Hyatt Goa.   

ITB Berlin will organise conferences on key tourism related issues and new trends on the inaugural day of the Mart. The other conference programme will have a lineup of interesting subjects with an impressive array of top CEOs, industry experts and association heads as speakers. GITM 2011 with the theme, “Unearth the Hidden Treasures of Goa,” will not only focus on Goa as a product but also explore new avenues for business.

“ITB Berlin is happy to use this international platform at GITM to discuss new trends and segments in the tourism industry.  A rising number of Indian players want to engage in the growing niche market and want to learn how to sensibly approach new clientele. So we decided to hold the conference in Goa, one of the most important and most attractive travel destinations in India,” said Rika Jean-François, Sales Director for South Asia & Pacific and Commissioner for Corporate Social Responsibility, ITB Berlin.

He further added, “Another seminar, which will be organised by ITB in cooperation with ITB’s responsible tourism partner TheBlueYonder will deal with the importance of sustainable tourism development. The consideration of ecological as well as social aspects has become a must along the tourism supply chain.”

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