Business

Goa on Kotak ‘Money Ka Matlab’ Motorcycle Expedition trail

Unveiling its new campaign ‘Money Ka Matlab’ aimed at developing better banking products by discerning consumer insights about, Kotak Mahindra Bank flagged of its 3500 kms motorcycle expedition covering seven states (11 cities). Goa amongst Chandigarh, Maharashta, Delhi, Gujarat, Rajasthan and Karnataka is one state in the road map to be followed during this promotional expedition.

Under this campaign, two renowned bikers – Vir Nakai and Leon Dawson will be embarking on a two week long road trip from Chandigarh to Bangalore asking people to understand meaning of money.

Both of these bikers will tweet and blog about their experiences while capturing how ‘Money Ka Matlab’ changes from one city to another.

“The most fundamental aspect of our lives is money. Getting a perspective of what money means to different people will extensively help us in understanding their needs and aspirations, which eventually will help us serve them better, with relevant products and responsive service offerings,” said Mahesh Balasubramanian, Executive Vice President and Co-Head Branch Banking, Kotak Mahindra Bank.

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