Following Yash Chopra’s lament that Goa has not risen to the occasion to host the IFFI as no new infrastructure has been created for this mega event since it was first shifted to Goa in 2004, officials of the Information and Broadcasting Ministry are now thinking of relocating the International Film Festival of India.
Over the last seven years, Goa has failed to live up to the expectation of making the International Film Festival of India into Cannes Festival by attracting ‘film tourists’ and this has made the ministry officials do a rethink on Goa being the permanent venue.
While it is being proposed to shift IFFI back to Delhi where it was hosted before being shifted to Goa, possibilities of permitting Mumbai or Hyderabad hosting it are also not ruled out particularly as the two metropolis have a vibrant film industry based there.
Yash Chopra’s observation that Goa has not created any new infrastructure cannot be denied and officials feel that more screening halls, a convention centre and a proper exhibition hall are required to make IFFI more vibrant.
Given the fact that in recent years masala movies from Bollywood and art house films from India have been making waves worldwide, merely keeping IFFI afloat serves no purpose, opined a senior official who has been part of IFFI for the last many years.
However, Ralph de Souza, spokesperson for Travel and Tourism Association of Goa feels that IFFI is definitely making Goa an entertainment destination and is on the way to emerging as a brand by itself on the lines of Cannes.