Current Affairs Appointed ‘Online Media Partner’ for ITM-Goa

Goa Tourism Development Corporation has appointed Goa as it’s ‘Online Media Partner’ to promote the International Travel Mart 2010 which is to be held from 14th October to 17th October in Goa. Goa is the recently launched online line mall of news, information, communication and services which was recently launched by Kaydence Media Ventures.

As part of its alliance Goa will provide the participants of the exhibition of ITM-Goa free logo advertisement space and content space on a specially designed domain and also have hourly updates of the news, interviews and feedback during the event. It will also be promoting ITM-Goa through its Facebook AD space as well.

Speaking on the tie-up, Savio Rodrigues, managing director, Kaydence Media Ventures, said, “The International Travel Mart is a concept that has been under deliberations within the government for some time now. It is an ideal platform for marketers and customers to meet and discuss matters of mutual interest. More importantly Goa continues to be a sort after destination in the international and domestic market from a tourism perspective; an activity such as this will only assist in boosting the tourism business potential of the state. Our aim has been to make Goa known globally and we will continue to partner with the government on any such endeavors that promote the true value of Goa.”

Through ITM, the government aims to provide greater mileage to the tourism fraternity. Though Goa is already a prime holiday destination, it aims to provide an opportunity for the tourism industry in India as a whole to reinforce business contacts and establish new ones. “We believe it will be a perfect time for people in the hospitality business to identify and attract even more potential customers,” expressed Nikhil Desai, managing director, Goa Tourism Development Corporation.

Since its launch on August 13, 2010 has received over 15,000 visits per day and crossed 500,000 hits till the last week of September 2010. Facebook Ad campaigns have received over 2.5 million page impressions. So far visitors for over 50 countries have visited the site, with visitors from India, UAE, USA, UK and Australia ranking in the top five countries generating traffic to the site.

Leave a Reply

Back to top button

Adblock Detected

Please consider supporting us by disabling your ad blocker