Panaji, Oct 18 (GCBusiness) Godrej Consumer Products Ltd (GCPL) in its on-going endeavour to innovate and provide the best of hair solutions to Indian consumers has entered the professional segment with the launch of a new brand: Godrej Professional.
The launch of the brand was kicked off with great splendor in Goa where Heena Dalvi, National Technical Head, Godrej Professional along with celebrated hairstylist and Godrej Professional Technical Ambassador Ryan D’Rozario unveiled the much awaited professional hair offering.
Talking about the launch, Ketan Takalkar, Associate Vice President – Godrej Professional, Godrej Consumer Products Limited (GCPL) said, “Given our hair category presence and know-how of Indian hair, entering the professional hair space was the next most obvious move. We are proud to launch Godrej Professional, a full range of scientific colour, care, finish, backwash and technical products, all specifically created for Indian hair. With this launch we have a larger objective in mind, which is to elevate the ‘Salonists’. The Godrej Professional offering of world-class products, skills and sharing opportunities, will take the entire salon business to the next level. “
Launched in 2017, Godrej Professional already have 6000+ salon distribution network across 25 Indian cities. Godrej professional is the first Indian hair professional range developed in partnership with the Indian hairdressing industry, tested and certified by the Salonists and Scientists alike.
Some of the best minds in the hair industry like celebrity hairstylist Ryan D’Rozario, Sylvia Chen and Asha Hariharan among others have worked closely with the brand development team of Godrej Consumer Products Limited to create this exceptional range of products.
With years of research and development and global exposure, the Godrej Professional range, brings the best of the natural ingredients and science of Indian hair together. The colour range consists of 21 stunning hair colour shades, all specifically created for Indian hair. The ‘No Ammonia’ crème hair colour range has been designed for longer colour retention and 100 per cent grey coverage, with the power of Argan oil for healthy hair. The ‘Colour Play’ range of hi-lift colour formulations bring about brilliant colours with intense, visible results on dark Indian hair.
Along with the launch, Heena and Ryan also unveiled the three new looks part of Godrej Professional Colour Play Trends 2019 – Peek-A-Boo Ruby, Tiger Eye Bronze and Balayage Gold Ash. They gave an informative talk on trending haircuts and the three hair coloring techniques. Heena and Ryan live demonstrated the colour and haircuts on stage – revealing all the tips and tricks to stylists to recreate these looks in their salons.