New Delhi, Oct 3 (GCEntertainment) Reiterating its commitment to provide its community of over 50 million monthly active users access to popular, trending and engaging content, Helo has launched a strategic partnership with leading entertainment show ‘Big Boss Hindi Season 13’, hosted by Salman Khan.
As part of this partnership, Helo is offering users exciting opportunities to meet and engage with the contestants of the hit reality show. One lucky Helo user will stand a chance to meet the contestants and feature with them in one of the weekend episodes.
This partnership between Helo and ‘Bigg Boss Hindi Season 13′ comes after a series of successful stints with the regional versions of the show in Kannada, Marathi, Telugu, and Tamil.
Helo also recently partnered with Bigg Boss Marathi for its second season as its social media partner and gave select Helo users a chance to become the ‘Caller of the Week’ and ask their favourite contestants in the Bigg Boss House quirky and fun questions of their choice.
Mahesh Shetty, Head, Network Sales, Viacom18 said,’With Bigg Boss being our flagship property, it has a huge fan base and our association with Helo will help us expand it further. Our aim has always been to make the show more engaging and entertaining for our viewers so that they also feel a part of the fun-filled journey of the inmates. Through this partnership, we hope to bring our audience closer to the Bigg Boss experience.’
‘We’re delighted to partner with Bigg Boss again, this time for Bigg Boss Hindi Season 13. Our partnership with Bigg Boss is in line with our mission to constantly connect our users with their favourite content, in the language that they are most comfortable with. Following our previous regional partnerships, which saw unprecedented engagement from Helo users with over 20 billion combined impressions on the app, we are looking forward to reaching greater heights when it comes to engaging our users with Bigg Boss Hindi,’ said Chhandita Nambiar, Head of Entertainment, Helo.
Helo users will also get day-to-day updates on all activities at the Bigg Boss house and the show’s contestants, by following the official handle of Voot/Colors on the app.