It’s the new world record – Largest glass of milk shake; and Horlicks is the first one to create it
Horlicks, India’s most loved Health Food Drink, made this summer fun and cooler for children with its cold consumption campaign platform ‘Kuch Bhi Karega for Chilled Horlicks’. As part of the campaign, Horlicks along with 2000 school children attempted and successfully created a new Guinness World Record title of making the largest glass of milkshake at DAV Public school in New Delhi.
Holicks creates Guinness World Record – May 2018
The energized young children clustered together to set an all new record of ‘largest glass of milkshake’ which was 5.5ft tall with 500 liters of Horlicks milkshake. The Guinness team confirmed that the record was set and it put India on the world map for this achievement. As part of the record, the activity also saw 2000 children enjoying (consuming) a glass of chilled Horlicks milkshake.
Commenting on the children’s’ achievement, Mr. Vikram Bahl, Area Marketing Lead, Nutrition & Digestive health, GSK Consumer Healthcare India said, “We are extremely overwhelmed with the participation that the activity witnessed and excited that we have set a new world record. Horlicks has been India’s most revered Health Food Drink and come this summer, we wanted to reach out to children in the most engaging of ways with the chilled offering of Chocolate Delight and Royal Kesar Badam flavors. The hot summer months make for the ideal time for children to enjoy the unique flavours of chilled Horlicks and our campaign is aimed to strengthen our connect with kids through our communication of irresistibility of flavours.”
“It is great to see a new world record being set by India. We congratulate Horlicks and the 2000 children participants on the achievement,” said Mr. Swapnil Dangarikar, Official Adjudicator, Guinness World Records.
The goodness of chilled Horlicks can be relished in delicious Chocolate and Kesar Badam flavours.
About GlaxoSmithKline Consumer Healthcare Ltd.
GSK Consumer Healthcare Ltd. is the category leader in Indian health food drinks industry. Our flagship product Horlicks leads the market, while Boost is among the top three health food drink brands that India prefers. Our manufacturing plants are located in Nabha, Rajahmundry and Sonepat. In India we have an engaged workforce of over 4700 employees. GSK also markets and distributes a range of everyday health products such as Eno, Crocin, Iodex and Sensodyne. Our marketing and distribution network comprises over 700 distributors and a direct coverage of over 8 lakh retail outlets.
GSK Consumer Healthcare Ltd. is an associate of GlaxoSmithKline plc. of U.K, one of world’s largest consumer healthcare companies. We have a heritage that goes back over 160 years. Our purpose is to help more people around the world to do more, feel better and live longer with everyday healthcare products. Our goal is to build a global, growing business – we call a Fast Moving Consumer Healthcare (FMCH) company – dedicated to everyday healthcare with all of the scientific expertise and quality guarantees that demands, working at the speed and with the genuine consumer understanding the modern world expects.
GSK Consumer Healthcare globally owns some of the world’s best loved healthcare brands, successful in over 100 countries. These include Sensodyne, Voltaren, Theraflu, Paradontax, Panadol, Polident, Otrivin, Horlicks and Physiogel.