New Delhi, Aug 8 (UNI) Consumer foods major ITC has launched new flavour of its popular Bingo ! Mad Angles snacks. The all new international flavor branded as “Very Peri Peri” adds to its range of lip-smacking flavours.
Mad Angles “Very Peri Peri” is an outcome of an extensive co-creation exercise involving ITC master chefs and internal food technologists. Peri Peri has become quite popular nowadays and it finds mention on the menus of numerous restaurants, the company said in a statement.
The product’s packaging signifies the fiery yet lip-smacking taste of the variant, with the trademark triangular shape of Mad Angles surrounded by flames.
The product will be available at all modern and general trade outlets across India in convenient pack sizes of 18 gms at Rs 5, 40gms at Rs. 10 and 80gms at Rs 20.
ITC Ltd Divisional Chief Executive (Foods, )Hemant Malik said, “Our in-depth research shows that Peri Peri is a clear winner among Indian consumers who seek contemporary flavours in their snacking options. We are excited to launch this flavour under Bingo!’s unique triangular format and are positive that our consumers will enjoy the bold new taste experience of Mad Angles Very Peri Peri.”
ITC’s branded packaged foods business is one of the fastest growing foods businesses in India, driven by the market standing and consumer franchise of its popular brands – Aashirvaad, Sunfeast, Bingo!, Yippee!, Kitchens of India, B Natural, Mint-o, Candyman and GumOn.