Jennifer Lopez selected Platinum jewelry from Tiffany & Co. in her latest music video “El Anillo”, which is Spanish for “The Ring”.
J.Lo Featuring Tiffany & Co.
The focal point of the video is an Emerald Cut, Internally Flawless 15-carat Tiffany diamond engagement ring, set in platinum.
Jennifer is also seen wearing two bracelets with diamonds from the Tiffany Paper Flowers™ Collection, set in platinum.
Taylor Swift also wore platinum jewelry in her popular music video “Look What You Made Me Do”.
Rare and precious, platinum jewelry is truly a perennial red-carpet favorite. All over the world, designers prefer precious platinum to create master pieces because of its versatility, and for it is the most secure setting for any precious gemstone. Celebrities worldwide have been donning exquisite platinum designs for star-studded events, red carpet and other appearances to capture their most glamorous and memorable moments.
For more information, please visit Platinum Guild International India’s sites:
Purity Assurance Program
In order to assure consumers of the purity of platinum jewellery, Platinum Guild India Pvt. Ltd. Has appointed Trust Ever Assurance Services LLP to audit and monitor its Quality Assurance Scheme. Under this scheme, all authentic platinum jewellery in India comes with a Quality Assurance Card and bears the purity mark of “Pt 950” stamped inside the piece. This also serves as an assurance of a ‘buy back’ programme.