IndiaBusiness

Koo’s Holi anthem – #HarRangKiHoli invites Indians to celebrate the colours of joy in their own style

The Koo App has launched a rousing Holi anthem – #HarRangKiHoli – to stimulate Indians to celebrate the festival of colours in their own ways by flaunting their distinct traditions. #HarRangKiHoli – through influencers and celebrities – weaves in cultural diversities and ethos from across India. From glimpses of Uttar Pradesh’s Lathmar Holi which is played with colours and sticks, to capturing Punjab’s Hola Mohalla which is an amalgamation of folk dance and martial arts, further panning down to Goa’s vibrant Shigmo, where locals welcome the spring, to the Dol Jatra in West Bengal which includes a grand procession of Lord Krishna – the anthem aptly reflects the sentiment of ‘many cultures, one emotion’.

The anthem invites Indians to exhibit the unique ways in which they celebrate the festival. Users on Koo – through hashtags like #Milerangmeratumhara, #SabkiBoliHappyHoli, #IndiaKiHoli, have been sharing videos and photographs which aptly capture their rituals, festive recipes, cuisines and heritage.

A Koo spokesperson said, “Our platform salutes everything that India celebrates; whether it’s sports, elections, movies, or festivals. Holi is one of India’s most popular festivals and is celebrated differently across states. 2022 is special since people are now vaccinated, and hence eager to celebrate Holi with the utmost gusto and enthusiasm after two years. Koo, as a platform which empowers people to express themselves in their native language, is thrilled to showcase India’s celebratory mode through #HarRangKiHoli, and we invite everyone to come onto our platform, share their Holi traditions, and interact with like-minded people in a language of their comfort. Wishing you all a safe and Happy Holi!”

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