(GCBusiness) Swiss watch brand Longines had the pleasure to present its Record collection in presence of actress Bhumi Pednekar today at Longines Point of Sale (POS) in CT Pundole and Sons, MG Road. In the purest watchmaking tradition of Longines, this collection combines classic elegance and excellence, aspiring to become the spearhead of the brand.
Brand Friend Bhumi Pednekar; Achla Chawla – Brand Manager, Longines India; Cawas Pundole – Director, CT Pundole and Sons; Launching Longines Record Collection in Pune ahead of Valentines celebrations
The very well known film actress Bhumi Pednekar visited on 7th February the Longines POS at CT Pundole and Sons located in one of the most popular locations in Pune, MG Road. This POS features the latest Longines collections, including the most iconic timepieces of the brand as well as its new models.
Speaking on this occasion, Bhumi said, “I am extremely happy to be a brand friend of Longines, a brand known for its world class watch making expertise. I think this Record collection will do exceptionally well especially during Valentines as it reinstates the ethos that defines any strong relationship – classic and timeless.”
About the Record collection
Behind the Record collection’s ambitious profile, is an exceptional heart. This heart is the balance spring, the watch’s regulating organ. Coupled to the balance, it oscillates around its equilibrium position, ensuring its fundamental purpose: to beat with extreme regularity. Yet, between magnetism, temperature variations and wear and tear (many hundreds of millions of “breaths” per year), everything seems to be working against its smooth operation. For increased accuracy and longevity, Longines decided to add single-crystal silicon balance spirals to its best movements – a resistant and light material that is inoxidizable and unaffected by standard temperature variations, magnetic fields and atmospheric pressure. A high-tech heart housed in a timepiece created in the purest watchmaking tradition!
Such excellence deserves recognition. Based on their high accuracy, all of the Record collection’s models have received the COSC’s “chronometer” certificate. Equipped with automatic calibres, all of the pieces were tested one by one by this neutral independent organization, and can thus display the CHRONOMETER label stamped on their dial. Bestowed with significant added value, these certified “chronometers” achieve the status of authentic, exceptional timepieces.
The Record collection is designed for both women and men. All of the models feature the 3 working hands/date version, with a steel case – and a diamond-set steel case on two dials, for women – or a rose gold case. These watches are available with a stainless steel bracelet (for the steel models) or an alligator strap.