- A wellness-focused collaboration to reach and engage the buyers
- Intends to create awareness about holistic health and wellness
Luke Coutinho Holistic Healing Systems, a company that focuses on integrative and preventive medicine, disease and coaching has recently joined forces with conscious lifestyle store Saukhyam by adopting the shop-in-shop concept in to their business model. With its retail presence in Goa, Saukhyam has established a holistic and wellness product line that connects farmers and vendors across the country. The collaboration aims to showcase a part of Luke’s Wellness Market within the store. With Saukhyam’s vision of creating a sustainable food chain being in line with Luke Wellness Market’s approach, the tie-up aims to strengthen the brand’s coveted retail presence in the micro markets of Goa as well as across the country.
This launch comes close on the heels of success achieved by Luke’s Wellness Market that is committed to sourcing products and connects farmers and vendors across the country doing ethical work in the food and lifestyle space. This is the first time ever that the brand is working with a lifestyle and wellness retailer in this capacity to have a concurrent retail presence in multiple markets. The brand has put up a Luke’s Wellness Market section within the store that will be revised on a monthly basis. The section displays a variety of hand selected and handpicked products by the holistic mastermind himself. The brand has also infused products ranging from lifestyle categories like food, nutrition, utensils, skin care, cosmetics, books, clothing and fitness accessories, to lend a more holistic appeal.
The shop-in-shop model will enable buyers to touch and feel the product before buying. This initiative is aimed at translating Luke’s Wellness Market’s holistic approach into a tangible experience. With this strategic move, the brand aims to strengthen its multi-country presence through such models and is looking at scaling the business across various food, wellness and lifestyle stores in the country.
Speaking about the association, Luke Coutinho, Holistic Lifestyle Coach-Integrative Medicine says, “Through this launch we are very passionate about bringing an unparalleled level of trust, integrity and expertise to our clients, patients and followers. With this tie up, we aim to expand and create an ethical food chain with complete transparency to support the farmers and local vendors sourcing quality and authentic health products. This collaboration allows us to provide wellness in an engaging way, enabling to touch new markets and shoppers in the process.”
About Luke Coutinho Holistic Healing Systems Pvt. Ltd.
Luke Coutinho Holistic Healing Systems Pvt. Ltd. focuses on integrative and preventive medicine, disease and coaching with its team of medical doctors, nutritionists, registered dietitians, yoga therapists, lifestyle coaches, clinical dietitians, emotional and mental health professionals and integrative medicine specialists practicing across the globe. The Company has its main presence across India, Dubai, Middle East, Africa, the U.K., and the U.S. The company’s ecosystem includes building sustainable and healthy food chains across India.
About Luke’s Wellness Market:
Luke’s wellness market is an extension of Luke’s holistic health store that was launched with the objective of supporting the fair-trade farmers, sustainable and holistic living, and improving the food chain. Live markets are organized across cities wherein farmers and vendors bring in fresh, chemical-free produce and other lifestyle goods grown the ethical way. People across all age groups come together, shop, eat, indulge in fun activities, interact, build communities and make it a family event. It is a step towards resetting the existing food chain in our country and worldwide by making it an honest and ethical one. Luke’s wellness market enables consumers to interact and meet the farmers to understand where their food actually comes from.