New Delhi, Aug 21 (UNI) The central government on Tuesday launched a unique campaign urging citizens to put on the seat belt when they get into car.
“First thing the Prime Minister (Narendra Modi) does when getting in his car is put his seat belt on.Whats your excuse?? Wear your seat belt,” went a Twitter missive from PIB India with a video footage showing Mr Modi pulling his seat belt.
According to surveys, 75 per cent of Indians do not wear seat belts leading to at least 15 deaths every day.
The World Health Organisation (WHO) has recognised seat belts as a primary restraint system that can reduce the risk of fatality by up to 60 per cent.
A study, commissioned by Maruti Suzuki India Limited (MSIL) in 2017 found that Indians often do not wear seat belts assigned reasons like ‘negative impact on image’ and ‘clothes getting ruined’.
About 32 per cent of people who do not wear seat belts said weak law enforcement also ‘encourages’ them to drive without seat belts on.
The compliance with regard seat belts is as high as 98 per cent in European countries, the survey showed.