PRCAI Elects a New Executive Committee

The Public Relations Consultants Association of India (PRCAI) has elected a new executive committee at its annual general meeting here today. Nitin Mantri, Group CEO, Avian WE, has been re-elected as President. Mantri has been President of the committee since April 2015.  Atul Sharma, Chief Operating Officer, GBM, has been elected as Vice-President and Aman Gupta, Managing Director, SPAG Asia, re-elected as Secretary. The tenure for the elected members is two years (2018 – ’20).


The elected regional chapter chairpersons are: Samir Kapur, Adfactors (North), Sheena Sharma, GBM (South), Girish Huria, Ketchum Sampark (West), and Khurshid Ahmed, Advantage Service Patna (East).


It’s an honour to be re-elected as President for a second term. I am looking forward to working with Atul, Aman and our new chapter chairpersons. We will continue to set high professional standards, improve the public perception of public relations, and help our member firms grow and prosper through global learning, best practices and reach,” said Mantri.


The PRCAI is the Indian public relations industry’s flagship trade association. It was formed in October 2001 to further the cause of the industry in India and support budding communications professionals across the country. It also provides a forum for government, public bodies, industry associations, trade and others to confer with public relations consultants through one body. The PRCAI has a strong North, South, East and West regional network which provides cohesive and uniform support to its members.



Public Relations Consultants Association of India is a trade association set up in 2001 that represents India’s public relations consultancy sector while providing a forum for Government, public bodies, industry associations, trade and others to confer with public relations consultants as a body. It seeks to establish benchmarks in Standards, Knowledge, Ethics and Expertise and encourages and promotes the progression of Public Relations Industry in India. To widen representation and participation from our members, 4 Regional Chapters have been created. PRCAI has 3 Key Committees, which are: Professional Practices Committee, Standards Committee and Marketing Committee. 38 leading PR consultancies are our members.


The Association now is helping educational institutes to include Public Relations in their curriculum. PRCAI has entered into an MOU with Times School of Journalism where the members of PRCAI are in the faculty to teach PR. IIMC, SCoRe, MDI are other institutes where members teach. The Managing Committee of PRCAI has a President, Vice President and a Secretary supported by the Secretary General. Constitution and Advisory Committee helps the Association to perform smoothly.

Source: NV1

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