Sonalika Tractors, one of India’s leading tractor manufacturers and the No.1 Exports brand from India, has broken all of its previous monthly sales records as well as outperformed the tractor industry sales performance in Sept’20. Strong positive domestic sentiments coupled with a healthy demand from overseas markets has led Sonalika to register highest ever overall sales of 17,704 tractors in Sept’20. Collectively, Sonalika has achieved its highest ever H1 sales of 63,561 tractors and 26,530 implements.
Key Highlights, Sept’20:
- Tractors: 17,704 overall sales (domestic + exports), highest ever monthly sales; 51.4% domestic growth, surpassing industry growth of est. 28%
- Implements: 6,400 units registering 135% growth, outpacing industry growth of est. 30%
Cumulative sales (April-Sept’20):
- Tractors: 63,561 tractors, highest ever H1 sales
- Implements: 26,530 units, crossed FY’20 sales in just 6 months
Mr. Raman Mittal, Executive Director, Sonalika Group, said, “We at Sonalika have registered 17,704 overall tractor sales in Sept’20 breaking all our previous monthly records and mark the highest ever sales in a month. Our cumulative (Apr-Sept’20) overall sales stands at 63,561 tractors, which is also highest ever H1 tractors sale. Along with tractors, our implements business has recorded 26,530 unit sales, which beats our FY’20 sales in just 6 months.”
Sharing his thoughts on the highest ever performance, he said, “I am extremely proud to share that in Sept’20 we have created a historical milestone with highest ever tractor sales of 17,704 in a month. It is heartening to see the positive sentiments of farmers which has helped us to continue the growth momentum and achieve new record highs month after month. Our cumulative (Apr-Sept’20) overall tractor sales stands at 63,561, which is highest ever H1 sales. Along with tractors, our implements business have recorded 26,530 unit sales, which beats our FY’20 sales in just 6 months.
Our recently launched 4 new tractors over last few months have been very well accepted by the farmers as their performance has surpassed previous benchmarks in addressing their crop specific needs. These next gen new product series viz. Tiger, Sikander DLX, Mahabali and Chattrapati have contributed significantly in our phenomenal growth during the pre-season time and even during the pandemic.”
Speaking on the outlook for upcoming festive season, he added, “We are buoyant about the upcoming festive season and expect the farmer’s sentiments to remain positive. The overwhelming response received for our recently launched tractors, customized for specific markets, has built a platform for us to capitalize on prevailing positive sentiments in the market. We are fully geared up to further strengthen our growth performance across Tractors and Implements this festive season while continuing to surpass industry growth.”