The Cosmopolitan Beauty Awards 2019, presented by Amazon.in, came to a conclusion recently, revealing over 300 of the most recommended make-up, skincare, and haircare products, across 64 categories.
(L-R) Gul Panag, Athiya Shetty, Radhika Apte, Neeta Lulla
Each year, the Indian beauty industry launches thousands of new beauty products, which can be a difficult-and daunting-task for the average consumer. Which is where the Cosmopolitan Beauty Awards 2019 seeks to make a difference.
|Cosmopolitan Editor Nandini Bhalla|
Says Cosmopolitan India, Editor, Nandini Bhalla, “The Indian beauty industry is growing at a rapid pace, and we wanted to help our readers pick the products that truly deliver. Right from the start, we were clear about one thing: we didn’t want the Cosmo Beauty Awards to be the result of a bunch of people sitting in a conference room and deciding the fate of thousands of products. Which is why we put together a special jury-beauty experts, bloggers, influencers, and more-and got them to test products across several categories including skincare, haircare, make-up. We urg them step ot of their beauty comfort zones to give every brand and product a fair, honest chance.”
Cosmopolitan India says their Beauty Awards is one of the most inclusive in the industry, with over 100 panelists on board-dermatologists, make-up artists, beauty experts and bloggers, and influencers, who tirelessly tested thousands of products to arrive at the final winners.
The Beauty Awards were a culmination of two separate testing panels-in Delhi and Mumbai-where 100 jury members got together to test products over several hours. The panel included senior make-up artists Marianna Mukuchiyan and Sonic Sarwate, Dermatologists Dr. Geeta Mehra Fazalbhoy, Dr. Jaishree Sharad, and Dr. Rashmi Shetty; Fitness Experts Yasmin Karachiwala and Deanne Pandey; and actors Shikha Talsania, Esha Gupta, Shweta Tripathi, Rakul Preet Singh, and Rasika Dugal; Bloggers House of Misu and Scherezade Shroff Talwar; influencers like Prerna Goel, Ridhima Kapoor Sahni and Shalini Passi; and designers including Shehla Khan, Malini Ramani and Nandita Mahtani.
The Cosmopolitan Beauty Awards 2019 also placed emphasis on Indie brands, which often get lost in a sea of big players.
The winners were announced, through a special Beauty Hall of Fame, on 30th April 2019, at The Four Seasons Mumbai. The walls were lined with portraits of the winning products, and some of the guests in attendance included actors Radhika Apte, Athiya Shetty, Adah Sharma, Gul Panag, Harshvardhan Rane, Sapna Pabbi. Seen mingling (and checking out the winners’ wall) were also Pilates Expert Namrata Purohit, Fashion Designer Neeta Lulla, Comedian Kaneez Surka, Model Candice Pinto, Model Deepti Gujral, Singer and Actor Manasi Scott and more. Further, Amazon India gave away awards to their best-sellers and beauty influencers.