Automotive Tyre Manufacturers Association (ATMA) celebrated National Road Safety Week by reaching out to motorists in the national capital urging them and their families to take care of tyres for overall safety on the roads.
National Safety Day
“Being the only point of contact between a vehicle and the road, tyres play a pivotal role in road safety and deserve much better attention. During the campaign the motorists were sensitized about the critical difference that tyres make between a safe, fuel efficient and enjoyable ride or an unsafe, tiring and environmentally bad ones,” said Rajiv Budhraja, Director General ATMA.
The 29th National Road Safety Week (April 23-30) was inaugurated by Ministry of Road Transport and Highways with the support from Society of Indian Automobile Manufacturers (SIAM) and all other stakeholders working in the area of Road Safety.
Specially designed booklets on tyre safety graphically explaining parts of tyres, tread wear indicator, easy steps to maintain tyres and myths and realties regarding tyres were distributed at public places including malls, parking lots, metro stations and filling stations.
As a responsible citizen, tyre industry has been creating awareness on Tyre Care & Safety through several campaigns.
In a series of Tyre Safety clinics over one year, more than 100 service engineers from ATMA member companies carried out safety checks covering over 22000 tyres across New Delhi, Chennai, Mysore, Chandigarh and Greater Noida. The survey found that over 60% of the cars do not have properly maintained tyre pressure which undermines safety and fuel efficiency.
ATMA members which have been participating in Tyre Safety campaigns include Apollo Tyres, Birla Tyres, Bridgestone India, CEAT, Continental India, Goodyear India, JK Tyre & Industries, Michelin, MRF, TVS Tyres and Yokohama.
ATMA is amongst the most active national industry bodies in the country representing Rs. 55000 crore (US$8 bn) automotive tyre industry. Eleven large tyre companies comprising mix of Indian and International tyre majors and representing over 90% of production of tyres in India are members of the Association. ATMA members include Apollo Tyres, Birla Tyres, Bridgestone India, Ceat, Continental India, Goodyear India, JK Tyre & Industries, Michelin, MRF, TVS Tyres and Yokohama.