New Delhi: Usha International, India’s consumer durables brand, on Wednesday announced its partnership with the NK Racing Academy as associate sponsor for the Rotax Max National Karting Championship to be held at Meco Kartopia, Bangalore.
The tournament will take place in December-January over weekends comprising a total of 5 rounds with 4 races each – Rotax India Round 1 and 2 from December 4th to 6th, Round 3 and 4 December from 18th to 20th and Round 5 from January 8-10, 2021.
With a total of 20 races, this event will see over 50 budding racers from across the country vying for top honours.
Usha International will support the academy for this initiative to encourage and discover new talent in the world of racing, reiterating its commitment to help improve the quality of life for youth through sports, and promote an active and healthy lifestyle.
Commenting on the association, Komal Mehra, Head – Sports Initiatives and Associations, Usha International, said, this association with the Narain Karthikeyan Racing Academy gives us a great opportunity to encourage and engage with upcoming sports talent while promoting an active and healthy lifestyle. This collaboration is a long-term commitment, one that extends beyond the usual sports boundaries.”
Speaking on the partnership, Narain Karthikeyan, said, “We share a common agenda – that of giving back and contributing to the development of sports in India – and I am sure this is going to be an exciting journey ahead for all of us.”
Usha International supports numerous sports initiatives in the country including its association with Mumbai Indians, Ultimate Flying Disc, Differently Abled Cricket, Junior Golf Training Programs, visually challenged sports (Athletics, Kabaddi, Judo and Powerlifting) and Football.