20 Bikers To Traverse Across 17 States, 67 Cities in 30 Days
GC News Desk: “Yamaha SZ Tour – Stay Ahead” rally was flagged off from Hassan Motors, Goa Friday morning. The bikers zoomed their way into Goa bringing along with them the same “Stay Ahead” spirit with which it was flagged off from Yamaha’s Surajpur factory on 15th September. The rally has covered Delhi, Rajasthan, Gujarat and has made its way into Goa before being flagged off to Shimoga.
Twenty bikers divided into 2 teams, each team consisting of 10 members started their journey from Delhi and are riding through different routes across the country.
This team is covering an extensive stretch across Delhi, Rajasthan, Gujarat, Madhya Pradesh, Chattisgarh, Maharashtra, Goa, Karnataka, Tamil Nadu & Kerala. The culmination of the “Yamaha SZ Tour” will take place in Cochin on the 17th October, 2010.
Through the YAMAHA SZ tour, the company aims to appeal and reach out to a wider section of customers, not only urban but also rural customers. Yamaha also wants to demonstrate styling, good mileage and comfortable riding of SZ models as bikers traverse across the length and breadth of the country on these bikes to ride more than 12,000 kms.
Yamaha acknowledges its Corporate Social Responsibility towards the society and is regularly conducting safe riding education program – Yamaha Safe Riding Science (YSRS) for inculcating safe riding habits and raising traffic safety awareness among local communities. Yamaha has already conducted this program in seven cities across India since its inception a year ago. Through Yamaha SZ Tour, Yamaha also aims to promote safety riding among bikers with the slogan “Be Safe on Road – Wear helmets while riding”.
Ideal combinations of power, comfort and style, SZ has been designed with a strong focus on quality and performance. It has been designed and engineered down to the finest details for maximum comfort of the rider. Powering the new SZ is an all-new 4-Stroke air-cooled, SOHC single cylinder with 153cc engine that has been tuned for optimum performance i.e. Extra Power in the low to mid-speed range thereby ensuring a stress-free ride on Indian roads. There is a large capacity 14L fuel tank which gives the ability to go Extra Mile. The long cushioned seat ensures comfortable riding position enabling a straighter back and Extra Comfort while commuting long distances.
Yamaha has always endeavored in bringing the biking extravaganza alive among bike worshippers and building a relationship between man & machine. This tour will definitely be an extension to all other initiatives of Yamaha in bringing the consumer closer to Yamaha’s corporate culture and their promise to deliver internationally advanced technologies in all their products.
Yamaha made its initial foray into India in 1985. In August 2001, Yamaha India became a 100% subsidiary of Yamaha Motor Co. Ltd, Japan (YMC). In 2008, Mitsui & Co., Ltd. entered into an agreement with YMC to become a joint-investor in the motorcycle manufacturing company “India Yamaha Motor Private Limited (IYM)”.
IYM operates from its state-of-the-art manufacturing units at Surajpur in Uttar Pradesh and Faridabad in Haryana and produces motorcycles both for domestic and export markets. With a strong workforce of more than 2,000 employees, IYM is highly customer-driven and has a countrywide network of over 400 dealers. Presently, its product portfolio includes VMAX (1,679cc), MT01 (1,670cc), YZF-R1 (998cc), Fazer (153cc), FZ-S (153cc), FZ16 (153cc), SZ & SZ-X (153cc), YZF-R15 (150cc), SS125 (123cc), YBR 125 (123cc), YBR 110 (106cc) and Crux (106cc).