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AirAsia India partners with Sugarbox to launch ‘AirFlix’

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Hyderabad: AirAsia India , a subsidiary of Air India Limited and a part of the Tata group, on Thursday announced a partnership with Hyperlocal Cloud platform Sugarbox, to launch a first-of-its-kind in-flight experience hub, ‘AirFlix’.

An innovative solution for digital access in the skies, ‘AirFlix’ is available across the airline’s fleet, SugarBox Networks, said in a release.

Offering a value proposition unique to Indian skies, ‘AirFlix’ provides over 6,000 hours of high-resolution content, enabling access to 1,000 plus International and Indian movies, short movies and 1,500 plus web series episodes, enabling guests to stream buffer-free content from OTT Apps.

‘AirFlix’ is powered by the patented Cloud Fragment technology developed by Sugarbox, to provide fliers with digital access mimicking the internet experience, even without in-flight connectivity.

‘AirFlix’ is integrated and operates in sync with AirAsia India’s in-flight ancillary platform, enabling customers to browse the menu and place orders using their personal devices.

With a speed of up to 1Gbps and storage capacity of 8TB, ‘AirFlix’ offers a host of customised options, including Games, Ed-tech content, News articles, Music, E-commerce, and much more.

Guests can connect to ‘AirFlix’ by visiting www.airflix.airasia.co.in on their smartphones, tablet PCs, or laptops.

Talking about the launch, Siddhartha Butalia, Chief Marketing Officer, AirAsia India, said, “We’re excited to introduce the ‘AirFlix’ experience hub for fliers and to partner with Sugarbox on their pioneering technology platform, offering a wider and more diverse range of captivating content and a literally elevated user experience.

Speaking about the collaboration, Rohit Paranjpe, Co-founder & CEO, Sugarbox, said this is a first of its kind initiative globally, where we are bringing the power of the Cloud to aircrafts, using Sugarbox’s patented Cloud Fragment technology. It enables ‘AirFlix’ to offer many firsts in the industry – access to OTT Apps, E-commerce, News, Podcasts and In-flight F&B ordering.

This is just the beginning of unlocking limitless opportunities for consumers through contextual, hyperlocal experiences. I’m very excited with what’s to come for ‘AirFlix’ and eager for fliers to start experiencing it.

Experience the #FunOfFlying with ‘AirFlix’, 36,000 feet in the air.

AirAsia India commenced operations on June 12, 2014 and flies over 50 direct and 100 connecting routes across India.

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