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Saturday, June 3, 2023

BCCI, Adidas announce partnership as kit sponsor of Team India

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Mumbai: BCCI and Adidas, a global sportswear brand, on Tuesday announced a brand-new partnership as the kit sponsor for the BCCI.

The contract, which runs through to March 2028, will give Adidas exclusive rights for manufacturing kit across all formats of the game.

Adidas will also be the sole supplier for all match, training and travel wear for the BCCI- including the men’s, women’s and youth teams.

Speaking about the partnership, BCCI Honorary Secretary Jay Shah said: “We are committed to helping grow the game of cricket and could not be more excited to partner with one of the world’s leading sportswear brands, Adidas, in this journey.”

With its rich historical legacy in sports, world class products, and strong global reach, Adidas will play an important role in driving the performance and future success of different categories of Indian cricket, he said.

Starting June 2023, Team India will be seen in the three stripes for the very first time and will debut their new kit during the World Test Championship Finals.

The partnership between BCCI and Adidas will drive the sport forward both on and off the pitch with the sports brand bringing its innovative designs and expertise to Indian cricket.

Adidas has a long history of equipping some of the best teams in the world with footwear and apparel, created to be the best for the athlete.

BCCI and Adidas will also bring their partnership to life by inspiring the next generation of young cricketers and growing the game for all.

Adidas CEO Bjorn Gulden said: “We are proud to partner with BCCI and Team India, the most iconic team in India. Cricket is the most important sport in India, and it is very important for us to be visible and invest in it. We could not have found a better partner than the BCCI. I believe India to be the fastest growing sports market for the next decades. We are very committed to supporting our team to become the best sports brand in India.”

Adidas India GM Neelendra Singh said the company looks forward to creating moments with consumers through the most celebrated sport in India. “Adidas truly believes in the potential of cricket in India and through this partnership with BCCI we will accelerate growth,” he said.

With its rich history in sport through its long term and innovative agreements with the likes of World Champions AFA (Argentina Football Association), the All Blacks, Major League Soccer, and sports teams all over the globe, the new partnership with the BCCI will further enhance the brand’s presence across the region and strengthen its commitment towards growing sports in India.

In addition to the men’s and women’s senior national cricket team, Adidas will also kit the India-A Men’s and Women’s National Team, India-B Men’s and Women’s National Team, India U-19 Men’s and Women’s National Team, their coaches, and staff.

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