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Wednesday, July 16, 2025

Aditya Birla Sun Life Insurance partners with IDFC FIRST Bank

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Mumbai: Aditya Birla Sun Life Insurance Company Limited (ABSLI) said on Thursday that it has partnered with IDFC FIRST Bank aiming to provide comprehensive financial solutions to customers

The partnership underscores a common vision of serving customers with industry-leading products and services.

Under this collaboration, Aditya Birla Sun Life Insurance will leverage the extensive distribution network of IDFC FIRST Bank to offer its diverse range of life insurance products and services to a broader customer base. The tie-up aims to provide customers with convenient access to high-quality life insurance solutions, addressing their financial protection needs comprehensively, an ABSL release said.

The alliance opens a range of opportunities for both new and existing bank customers to access ABSLI’s diverse product offerings tailored to their life stages, including the recently introduced protection and savings offerings like the Salaried Term Plan, Nishchit Aayush Plan and the Assured Savings Plan.

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