Mumbai: All India Gem and Jewellery Domestic Council (GJC), on Thursday announced that it is organising the India Jewellery Shopping Festival (IJSF), to uplift the business scenario across the industry with B2C from 12th October to 17th November while the B2B scheme is scheduled from 1st June 2023 to 31st October 2023.
IJSF aims to make India a global destination for jewellery shopping. The five-week-long festival aims to promote India’s art heritage, and culture by showcasing and auctioning the best jewellery pieces for CSR activities and supporting the industry in increasing sales.
Dinesh Jain, GJC Director & IJSF Convenor, said, “ The objective of IJSF is to develop jewellery tourism in India and make the country a jewellery hub. Out of 200 countries in the world, only 10pc are involved in jewellery manufacturing, indicating vast scope within the industry itself.
This fully digitalised initiative is expected to generate sales of 12000 crores worth of jewellery during B2C and over 2.4 million consumers will be involved. We expect foreign currency revenue worth Rs 3,000 crore, a release issued here stated.
