Netflix resumes advertisement on X after brief pause over Musk backlash

Key Takeaways

  • Netflix resumed advertising on X after a brief pause caused by controversy.
  • Elon Musk’s response to an antisemitic post led to a widespread advertiser backlash.
  • Major studios like Warner Bros., Sony Pictures, and Disney halted ads on the platform.

Washington: Netflix has resumed advertising on the social media platform X after a brief pause due to Elon Musk allegedly endorsing an antisemitic statement, the Wrap reported.

The report said on Friday that a spokesperson for the social media platform X confirmed Netflix resumed ads with the company.

Musk faced backlash after he replied to a post on X, which claimed that Jewish communities were pushing hatred against White people, saying it was “the actual truth.”

Film companies Warner Bros., Sony Pictures, Paramount, and Lionsgate suspended advertising on Musk’s social network X due to his “anti-Semitic” comments. A similar decision was made by Walt Disney, as well as technology companies IBM and Apple.

Musk said that the network would donate all its income from the content related to the conflict in the Gaza Strip to Israeli hospitals and an international humanitarian organization providing medical assistance to Palestinians.

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