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IIT Madras to hold Sports Tech Start Up Conclave on July 12-13 in Delhi

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Chennai: The Indian Institute of Technology Madras(IIT Madras) Center of Excellence in Sports Science and Analytics (CESSA) will organize a ‘Sports Tech start Up Conclave’ in New Delhi on July 12 and 13.

The conclave will showcase IIT-Madras’ commitment to promote sports start-ups in India and its plans to technologically support the Indian Government in facilitating hosting Olympics 2036.

Supporting indigenization in the sports goods manufacturing firms will also be a focus area, a release from IIT-Madras said on Tuesday.

A key objective of this Centre is to work towards indigenization and technology support for Atmanirbhar Bharat in this field.

The conclave will witness the launch of far-reaching programs that are in line with the Union Government vision for sports development in the Nation and also just ahead of the Olympic Games Paris 2024, scheduled to commence on July 26.

Inviting start-ups from across India to take part in this Conclave, Prof. Mahesh Panchagnula, Dean (Alumni and Corporate Relations), IIT Madras, and Head of CESSA, said,“Sports tech is a nascent industry in India. It is important for us to grow tech start-ups in this space for our sportspeople to gain recognition on the global stage.”

Mr. Ramesh Kumar, the Chief Executive Officer of CESSA, who is a former Global Head of ESPNcricinfo, said “Along with the research , innovation and development in sports technology

we want to take the lead in creating a support infrastructure for Sports Tech for various players

in India by creating awareness about opportunities in this space, showcasing some products and applications, enabling networking opportunities for various players and bringing both public and private players under one roof to enable collaboration opportunities.”

The key objectives of the event include promoting technology start-ups in sports and creating a technology ecosystem in sports.

CESSA will support 10 novel sports tech start-ups with a total investment to the tune of Rs. 5 crore investment through IIT Madras Pravartak Technologies with incubation support as well.

Over the next five years, IIT Madras will lead the drive to incubate at least 200 sports technology start-ups from India with novel ideas, it said.

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