Hyderabad: JioBlackRock Investment Advisers Private Limited, a 50:50 joint venture between Jio Financial Services Limited and BlackRock Inc., on Tuesday announced the launch of JioBlackRock Personalised Investment Advice, a digital-first advisory platform aimed at democratising wealth management for retail investors across India.
The new offering seeks to address a key structural gap in India’s financial ecosystem, where household savings remain heavily skewed towards physical and low-yield assets such as fixed deposits, real estate and gold, the company said in a release.
While retail participation in capital markets has increased, access to unbiased, personalised investment advice has largely remained restricted to high-net-worth individuals due to high costs and relationship-manager-led models.
JioBlackRock’s platform delivers institutional-grade investment advice at a significantly lower cost, leveraging Aladdin, BlackRock’s globally recognised investment and risk management technology, combined with Jio Financial Services’ extensive digital reach.
Investors can begin with a minimum investment of ₹10,000, while portfolios are monitored daily and supported by automated rebalancing alerts to keep them aligned with changing market conditions and life goals.
The service is priced at ₹350 per year, or 0.35% annually for assets under advisory above ₹1 lakh, with the first three months offered free as an introductory incentive. This pricing strategy positions JioBlackRock among the most competitively priced advisory services in the Indian market, reinforcing its focus on scale and affordability.
Commenting on the launch, Isha M Ambani, Non-Executive Director, Jio Financial Services, said the initiative aligns with India’s long-term economic vision of becoming a developed nation by 2047, emphasising the need to convert household savings into productive investments. BlackRock COO Rob Goldstein highlighted that the platform introduces a new benchmark for digital investment advice in India by combining personalised guidance with institutional-quality risk analytics.
Marc Pilgrem, MD & CEO of JioBlackRock Investment Advisers, noted that the company aims to build “wealth inclusion at scale” by integrating with India Stack infrastructure such as Aadhaar, UPI and Account Aggregators, enabling a seamless and transparent investor experience.
JioBlackRock Personalised Investment Advice is currently accessible via the JioFinance.
