Kolkata: Bharti Airtel (Airtel), one of India’s leading telecommunications service providers, on Thursday announced the launch of a first-of-its-kind marketing communications platform – Airtel IQ Reach, in Kolkata.
Designed to enable emerging and small & medium businesses (SMBs) in enhancing their customer engagement strategy with tailor-made communications, the platform will enable businesses in the city to reach out to their target customers in a cost-effective manner, according to a media statement here.
The platform will also offer real time insights and comprehensive analytics on a centralized dashboard with the aim of enabling businesses to measure their campaign effectiveness. The portal is now live for communications via WhatsApp & SMS and will be rolled out on voice and other channels shortly.
Abhishek Biswal, Head – Digital Products & Services, Airtel Business, said, “Customers are at the heart of everything we do at Airtel. We have designed Airtel IQ Reach especially for the small and medium business segment to enable them to elevate their customer communication. The platform leverages cutting-edge technology along with Airtel’s strengths of infrastructure, data and engineering expertise to facilitate enterprises in targeted customer communications. Businesses in Kolkata can now capitalize on the platform for their business growth even as they reduce their customer acquisition costs and target the right audience at the right time with the right personalized communication through our innovative solution.”
Airtel IQ Reach will help businesses solve key challenges when planning marketing campaigns – like identifying the right audience, tracking campaign effectiveness, managing multiple channels to reach their audience, amongst other things.
Airtel IQ is an omni-channel cloud communications platform that unifies cloud communication and customer experience management to enable brands to engage with their customers across voice, SMS and WhatsApp channels
