Key Takeaways
- KOOK has achieved a 10-fold surge in monthly revenue to Rs 50 lakh over the past year from Rs 5 lakh.
- KOOK plans to expand into Tier II cities with affordable meal kits priced as low as Rs 99.
- KOOK aims to make home cooking hassle-free and easy with its Ready-to-Cook meal kits.
New Delhi: Ready-to-Cook firm KOOK has on Monday announced that it has achieved a 10-fold surge in monthly revenue to Rs 50 lakh over the past year from Rs 5 lakh, highlighting a thriving market and a notable shift in consumer preferences toward convenient, high-quality home dining solutions among Indian consumers.
KOOK’s success can be attributed to its acquisition by Pluckk last year, a strategic move valued at USD1.3 million.
This strategic move has enabled KOOK to harness Pluckk’s extensive farm-to-fork network, including its well-established kitchens and broad direct-to-consumer (D2C), quick commerce (QCom), and offline distribution channels. The integration has greatly expanded KOOK’s customer base, strengthened its presence in metropolitan areas, and streamlined its supply chain operations.
KOOK is a startup founded by ISB alumni Nikhil and Arpitta in 2020. With a presence across Delhi and Mumbai, KOOK was started with a mission to make at home cooking hassle free and easy. KOOK aims to make the task of cooking wholesome, good quality meals less daunting with ready-to-cook kits that come with semi prepped and pre-portioned ingredients that are freshly sourced, hygienically packed, and have ZERO preservatives.
KOOK Meal kits enable people to make a perfect meal from start to finish at home in under 20 minutes.
KOOK has also formed essential partnerships with major platforms like Instamart, Zepto, and Blinkit. These collaborations have resulted in a 300% increase in market penetration, enhancing the brand’s reach and accessibility, the company said.
Commenting on the company’s growth, Nikhil Thatai, Co-founder and Head of Supply Chain Operations at KOOK said, “Our tenfold revenue growth over the past year is a testament to our ability to meet the evolving demands of Indian consumers. With over 250 dark stores in each city and a projected 4X growth for the current year, KOOK is on track to become a dominant player in India’s Ready-to-Cook market.
‘Plans are underway to expand into Tier II cities, with meal kits priced as low as Rs 99 to capture a broader, younger audience,’ he added.
Arpitta Jerath, Co-founder and Head of Product & Innovation at KOOK, further added, “Our goal is to make cooking a joy rather than a chore. With our diverse range of meal kits, we offer a perfect blend of taste, convenience, and discovery.”
