Hyderabad: Techno Paints on Wednesday announced the appointment of Tollywood actor Mahesh Babu as its brand ambassador.
He will be the company’s brand ambassador for a period of two years, the Hyderabad based company said in a release here.
The overall paints industry in Telugu states was Rs 12000 crore and the company aims to achieve 25 percent market share in AP and Telangana in next 12 to 18 months.
Prince Mahesh Babu’s image as youth icon will help our company to expand. We are extremely confident of establishing ourselves in the Indian retail paints market,” said Akuri Srinivas Reddy, Founder of Fortune Group which owns Techno Paints brand.
We have been successfully offering quality paints and quality painting services to business to business (B2B) segment, he said that we executed over 1,000 projects in Andhra Pradesh, Telangana and rest of the country.
Our products will be available for sale at 5,000 touch points. We have added 1,000 shades more recently against 2000 shades of paints available currently, the founder said .
Reddy said we introduced colour banks to immediately supply whatever colours customers want. Only MNCs are offering this facility. We recently introduced products such as wood adhesive, tile primer, wood polish, water proofing compounds,” he explained.
To provide timely supply of paints, Techno Paints established 25 depots and “We set up 50,000-sft central warehousing facility in Patancheru on the outskirts of Hyderabad, he said.
Reddy said at present, we have a manufacturing capacity of 1 lakh metric tonnes and our new plants in Palnadu and Visakhapatnam (both in Andhra Pradesh) and in Odisha will start production next year.
With this, our capacity will increase to 2.5 lakh metric tonnes,” he added.
Recently, the company bagged a major project from the Telangana government to paint 26,065 schools under Mana Ooru-Mana Badi and Mana Basti-Mana Badi project.
It has completed over 80 real estate projects in the last financial year and has 140 projects in hand now, the company has 250 employees with as many as 4,000 painters working directly or indirectly for it.
The company started the production of solvent-based enamel paints in the last financial year. It is manufacturing special textures, finishes in collaboration with Italy-based Rialto Colors.
The company clocked 100 per cent growth in 2022-23.
