Mumbai: IDFC FIRST Bank on Thursday announced its three-year partnership with Mumbai Indians . Beginning this season, IDFC FIRST Bank will be the Official Banking Partner and marks IDFC FIRST Bank’s debut in cricket partnerships.
The partnership between IDFC FIRST Bank and Mumbai Indians brings together two strong brands with a shared commitment to values, ethical practices, social responsibility and digital innovation.
Together, IDFC FIRST Bank and Mumbai Indians can leverage their strengths and expertise to create unique experiences for their customers and fans. The partnership also aims to promote social initiatives and drive positive change.
Commenting on this partnership, Madhivanan Balakrishnan, COO, IDFC FIRST Bank Spokesperson said, “We are delighted to partner with Mumbai Indians as their Official Banking Partner. This is a team that packs energy and entertainment in every game that they play and are celebrated by fans across the country. IDFC FIRST Bank believes in delivering more to its customers through unique offerings and by putting them first. This partnership is a step in that direction.”
On the long term partnership, a Mumbai Indians spokesperson said, “We welcome IDFC FIRST Bank to the #OneFamily and look forward to working closely with them. Mumbai Indians have become the preferred platform for brands to reach a global cricket audience and for IDFC FIRST Bank to choose to make their debut with us, is a privilege.
Over the years, Mumbai Indians has built a strong global fan base by becoming the most followed T20 franchise. With various marketing campaigns and unique product offerings, IDFC FIRST Bank has become one of the front runners in the banking industry. Just like Mumbai Indians play for their fans, IDFC FIRST Bank constantly builds solutions which are customer first.