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Thursday, January 29, 2026

Kartik Aaryan: ‘Shehzada’ of brand world

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New Delhi:  Superstar of the year, Kartik Aaryan has had a mega successful year with his Bollywood reviving release, ‘Bhool Bhulaiyaa 2’.

While the film was the first to pull the crowds back into the theaters from B-town, it also cemented the hearthhrob in the league of top A-listers and as a true superstar. While Kartik has had multiple film announcements, he has also established himself as one the best and biggest brand faces in India, as he announced five mega brands within six months post the release, alone.

From films to brand announcements, he has been unstoppable this year, especially after the mega success of ‘Bhool Bhulaiya 2’ as very recently, he came on board for one of the biggest apparel brands globally, for which he will be the face from India.

Besides this huge feat, he has been announcing associations as ambassador for one brand after the other as he has revealed most within besides a period of past one month alone. These include a mega confectionery brand to a skincare brand, a homegrown smartphone brand from India and also a leading player of luggage brands.

Kartik’s popularity amongst the youth is undeniable and his fandom has been on the rise ever since he first made his debut. Since Bhool Bhulaiyaa 2, a lot of kids and family audiences have added to his fandom. He is currently the leading icon for youth from Bollywood.

On the work front, his upcoming next, ‘Freddy’ is all set to hit your digital screens on December 2. He is busy shooting for ‘Satyaprem Ki Katha’ in Rajkot and will also be seen in Shehzada, Aashiqui 3 and Kabir Khan’s untitled next.

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