Key Takeaways
- Kerala’s plantation sector has huge tourism potential, with experts at KTM 2024 highlighting the need for government support.
- Only five percent of the state’s plantation area has been sanctioned for diversification, with many tourism enterprises operating under homestay licenses.
- Investing in Kerala’s plantation sector can be a profitable venture, with many tourism enterprises operating in the region.
Kochi: Experts at Kerala Travel Mart (KTM) have opined that Kerala Tourism will reach a new level if the potential of the state’s plantation region, spread over 7,12,000 hectares, is fully utilised.
If the state government supports the diversification of the plantation sector, they feel it will become the hallmark of Kerala tourism.
At present, only five percent of the state’s plantation area has been sanctioned for diversification, as these are the most beautiful tourist spots with lush greenery.
Jose Dominic, the first president of Kerala Travel Mart Society and head of CGH Earth, described the plantations as the hospitality industry’s “gold mine.”
“If the tourism promoters are allowed to invest in the plantation sector, it can do wonders,” he said.
He also pointed out that the existing buildings in the plantations can also be converted into rooms and allied infrastructure for tourism activities.
KTM Society President Jose Pradeep said that the plantation region is the most suitable for fully tapping the tourism potential of Kerala’s verdant hills.
“Although on a small scale, many plantation owners organise tourism activities on the homestay model,” he said.
“But it is possible to bring a unified system through the Plantation Directorate started by the state government.”
He pointed out that the plantations are rich with heritage bungalows and pristine beauty spots. If this is utilised, it will significantly benefit the state’s hospitality industry.
Suja Arun, a tourism entrepreneur focused on the area, said opening up at least ten percent of the tourism potential of the plantation sector would make a tremendous difference.
“Today, many tourism enterprises in the plantation region operate under homestay licenses,” she said.
“If there is a generous approach on the government side, there will be no other tourism product that can provide such a variety of products and services.”
Vaisali Boosana SP, a senior manager at the Briar Tea Bungalow, believes Kerala’s approach to the plantation sector is much better.
She said that in many places in Tamil Nadu, estate bungalows are not even allowed to be repaired.
According to her, investing in this sector in Kerala is a profitable venture, and all of Briar’s bungalows in Kerala are holidaymakers’ favourite destinations.
Held at the Sagara and Samudrika Convention Centre on Willingdon Island, the KTM hosts business meetings, policy meetings, and seminars with national and international experts.
The public can visit the mart for free from 2 pm on Sunday when the mart closes.
