Hyderabad: Way2News, a hyperlocal digital news app, announced on Friday the appointment of Siddarth Kasturi as their first-ever Growth Specialist.
With a wealth of experience in driving performance marketing and brand partnerships, Siddarth will play a vital role in enhancing Way2News’ growth trajectory, the company said in a release.
Welcoming Siddarth on board, Way2News CEO and Founder Raju Vanapala said, “With the appointment of Siddarth Kasturi, Way2News reinforces its dedication to providing an exceptional user experience by expanding its user base and enhancing user engagement. We firmly believe that Siddarth’s strategic vision and hands-on approach will propel Way2News to unprecedented success.”
In his new position, Siddarth will spearhead developing and implementing brand partnerships and performance marketing.
He will leverage his expertise in brand building, retaining growth, App-store optimisation, developing strategic partnerships, and implementing a media mix of user acquisition strategies to drive Way2News towards achieving its business goals.
Commenting on his appointment, Siddarth Kasturi, Growth Specialist, Way2News, said, “It is an honour to be a part of a forward-thinking organisation revolutionising the news industry. I look forward to leveraging my expertise in growth marketing to drive user acquisition, engagement, and retention and contribute to the continued success and expansion of Way2News.”
Before Way2News, Siddarth was working as a Senior Marketing Manager at Admattic, where he was leading and overseeing user acquisition strategies, including app monetization, Cross-functional collaboration, and Revenue Growth Initiatives.
With over 8 years of professional experience, Siddarth has worked with renowned companies such as Google Ads, Amazon, and Social Donut, among others.