Every third Muslim living in South Asia is more religious than their parents’ generation, and they make decisions related to shopping, fashion, banking, education, and travelling on the basis of the Islamic laws. As per the recently released Muslim Consumer Report by Wunderman Thomson Intelligence, 79% of Muslims in South Asia believe themselves to be more religious than the previous generation.
91% of the Muslims believe that Allah is the most important in life, even more than health and family. After conducting the survey on 1000 Muslims in Malaysia and Indonesia, it has come to the fore that wealth is important for 34% Muslims, while for 28%, it is hobbies and things they love, and for 12%, fame matters. The increasing religiosity among South Asian Muslims of the new generations has given new opportunities to the market as well.
While halal food companies already existed, companies providing halal travel have also opened up now, these companies help complete religious tours and takes care of every aspect during the journey as per Islamic laws. 77% of the Muslims, before going on a trip, confirm whether halal food is available at the place or not. Along with religiosity, consumerism has also augmented among Muslims. Companies are also introducing products related to Islamic fashion in the market, and Muslim dating apps are gaining a strong ground.
Muslims also want to create their own separate world in Metaverse. 85% of the Muslims want to see a separate virtual world of Muslims, while 78% showed interest in virtual accessories. On the other hand, 59% of them believe that the virtual world of Metaverse is not fair to Islam.
