Key Takeaways
- The Threads app is set to launch on July 6, directly targeting Twitter users.
- Meta positions Threads as Instagram’s text‑based conversation platform, emphasizing community and creator connections.
- Elon Musk announced new verification limits on Twitter the same day Threads pre‑orders opened.
Washington: Meta appears ready to launch Threads, a micro-blogging application designed to rival Twitter, on July 6, according to its App Store listing.
Threads appeared for pre-order on Monday in the Apple App Store, where it indicates users will be able to begin downloading on July 6.
“Say more with Threads – Instagram’s text-based conversation app,” the app store text reads.
Threads is where communities gather to discuss topics you care about today and what’ll be trending tomorrow. Follow favorite creators or connect with like‑minded users.
You can also build your own following to share ideas, opinions, and creativity with the world.
The move comes the same day Elon Musk‘s Twitter announced that all users must be “Verified” to access TweetDeck.
Over the weekend, Musk outraged many Twitter users by imposing limits on the number of posts that can be read per day. In order to address extreme levels of data scraping and system manipulation, Musk said verified accounts are limited to reading 6,000 posts per day and unverified accounts 600 posts per day.
Meanwhile, talks are underway for Musk to engage in a mixed martial arts “cage” match with Meta chief Mark Zuckerberg, The New York Times reported, citing Dana White, president of the Ultimate Fighting Championship sports franchise.
