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Saturday, July 20, 2024

Flipkart’s 10th Big Billion Days shopping festival sets new record


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Kolkata: The Big Billion Days (TBBD) 2023 marked a decade of success for Flipkart’s annual flagship event, which is drawing to a close on Sunday with a stellar response from millions of customers and the seller community.

Reflecting an overall uptick in consumer sentiment, the 10th edition of TBBD witnessed a record 1.4 Billion customer visits over early access and 7 days of the shopping festival, according to a media statement.

Choices in Smartphones, Laptops, Tablets and Home Appliances indicate a strong premiumisation trend PAN-India this year. Flipkart’s focus on providing value to every shopper remained a priority during TBBD too, with Televisions, Audio Devices, Smartphones and Grooming products being top choices. This was enabled by several affordability constructs in collaboration with third party partners and banks that were made available to all shoppers.

Deliveries were made to remote regions such as Andaman, Hayuliang (Arunachal Pradesh), Choglamsar (Ladakh), Kutch (Gujarat) and Longewala (Rajasthan), demonstrating the true impact of e-commerce in democratizing access for all consumers.

This year also saw the largest fleet of women wishmasters compared to the previous TBBD editions.

Flipkart’s Kirana partners delivered over 4 million packages in the first 4 days of TBBD’23. Seller success reached new heights on India’s homegrown e-commerce marketplace with 2X crorepati seller growth over TBBD 2022.

Showcasing true commitment to the artisan community, Flipkart’s Samarth programme created an ‘Indian Roots Store Front’ which enabled a large community of weavers and artisans to bring over 3.5 lakh products across Home, Furnishing and Lifestyle categories.

Samarth sellers observed a 6X growth compared to the pre-festive period. A range of affordability options made products and services more accessible for millions of shoppers during TBBD’23.

With offers on instant savings and unlimited cashback, Flipkart Axis Bank Credit Card witnessed an 8X growth in overall spends and 4X growth in orders placed, when compared to the pre-festive period.

While Flipkart Pay Later grew by 4X, EMI spends increased by 7X compared to the pre-festive period. New on-app experiences such as Flippi (a Chat GPT-powered shopping assistant), Vibes (video-led browsing experience) and SPOYL (Gen Z Fashion experience), saw great traction, with a Rs4X increase in engagement compared to the pre-festive period. Flipverse (3D-rendered, immersive Virtual World with multiple brand spaces) saw a 10X increase in visits compared to the pre-festive period. People continue to embrace a more visually engaging shopping experience, as Flipkart bridges the content to commerce gap especially with its video offerings.

With a majority of viewers from T2+ regions, Flipkart’s Video Commerce offering witnessed the highest viewership till date. This includes the total watchtime of 8 lakh hours by 50+ Mn users at a scale of 16X transactions compared to pre-TBBD. FireDrops 2.0, Flipkart’s web3 engagement and rewards platform, witnessed tremendous success with a user base of over 2 million participating in brand engagement challenges from 30+ brands, winning NFT-based shopping rewards. There was a 60% increase observed in Flipkart Plus memberships, compared to TBBD’22. Customers used their Flipkart SuperCoins to not only make purchases, but also to give back to society through the on-app donation drive. The recently launched SuperCoin rewards program on Shopsy witnessed a 1.5X growth in customers using SuperCoins. Trends observed on Cleartrip indicate that this festive season, Indians made air bookings to Dubai, Bangkok, Singapore, Colombo, and Phuket internationally; and Goa, Kochi, Jaipur were top domestic choices. Medicines on Flipkart witnessed a 2.5X increase in shoppers with over 62% customers coming from T2 cities and beyond, with Multivitamins and Ayush products being popular choices. Flipkart continues to prioritize sustainable measures especially in its supply chain which includes strengthening its EV commitment and focusing on eliminating single use plastic in its supply chain.

As a part of its Net-Zero commitment, Flipkart’s warehouse in Haringhata, West Bengal, which facilitates over 1 million orders daily during TBBD, has been accorded with the Green Warehouse Platinum Certification from IGBC, the highest certification level, which recognizes global leadership.

Speaking about the successful completion and impact of 10 years of The Big Billion Days, Kalyan Krishnamurthy, Chief Executive Officer, Flipkart Group, said, “This year’s ‘The Big Billion Days’ has received great response from both customers and our extensive network of sellers across the country, which reaffirms Flipkart’s purpose of delivering value and convenience to the larger ecosystem. In this milestone year, we continue to spread festive cheer by creating 1 lakh new job opportunities across our supply chain, including fulfillment centers, sortation centers and delivery hubs. We strengthened another pillar of the Indian retail ecosystem by expanding our kirana program, and this year, over 4 million deliveries were made by these partners in the initial days of TBBD. This truly reflects the impact Flipkart has made on the ecosystem, where year after year, we have witnessed millions of individuals embrace the power of digital commerce.”

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