Key Takeaways
- Nissan celebrates its 8th year partnership with the ICC as the official sponsor of the Cricket World Cup 2023.
- The Nissan Magnite is the tournament’s official car, highlighted by the new Magnite KURO Special Edition.
- A 3D trophy tour across Indian cities engages fans, boosting Nissan’s brand visibility during the Cricket World Cup 2023.
Kolkata: Nissan Motor announced its 8th consecutive year of partnership with the International Cricket Council. It will serve as the official sponsor for the ICC Men’s Cricket World Cup 2023.
The ICC World Cup for Men’s will take place in India from October 5 to November 19, 2023 and will feature the Big, Bold, Beautiful Nissan Magnite as the official car of the World Cup.
To celebrate and commemorate its enduring partnership with the International Cricket Council (ICC) and embrace the festive cricket season with great enthusiasm, Nissan Motor India has introduced the all-new Nissan Magnite KURO Special Edition.
“Nissan is pleased to be the Official partner of all ICC tournaments and is delighted to have the Big, Bold, Beautiful Nissan Magnite as the Official car of the ICC Cricket World Cup 2023. It is a proud moment for Nissan to introduce the Nissan Magnite KURO Special Edition in commemoration of its 8th year partnership, for this tournament Nissan will engage with multiple activities with millions of cricket fans on their deep passion strengthening its bonds, especially in India where cricket is a festival’, Nissan Motor India managing director Rakesh Srivastava said.
As the official partner, Nissan will actively promote the ICC Men’s Cricket World Cup 2023, showcasing the Nissan car at the stadium, in addition to exciting on-ground engagement initiatives across the country.
Nissan is also promoting the tournament Trophy Tour, currently on a journey across multiple cities in India, with the introduction of a 3D trophy in malls.
