Mumbai: Star Sports, the home of cricket and the official television broadcaster of IPL 2023, has signed on Rishabh Pant as its latest ‘Believe Ambassador’.
Star Sports is focussed on building the sport by associating with the next generation of Cricketing icons and with the inclusion of Rishabh Pant, the broadcaster now has a strong panel of current Cricketers as its ‘Believe Ambassadors’ including Hardik Pandya, Ravindra Jadeja, KL Rahul, and Shreyas Iyer.
Star Sports has expanded its roster of talent from two ambassadors in 2017 to six now with Virat Kohli continuing his association with India’s most loved destination for sports.
The broadcaster will continue to create iconic campaigns with Kohli and co-develop new properties such as Indian Sports Honours, which leverage the Cricketer’s popularity towards the cause of sport.
The ‘Believe Ambassadors’ represent different parts of the country as well as different IPL Teams. Star Sports will work closely with the Cricketers to develop new campaigns and properties to grow the popularity of the sport and drive fandom, especially amongst youngsters.
Rishabh Pant – Ace Indian Cricketer, said, “I’m happy to announce that I am joining Star Sports as its ‘Believe Ambassador’. The association allows me to grow the popularity of the game, especially amongst youngsters. Cricket has the power to bring joy, enrich lives and teach youngsters the right life lessons. A young boy from Roorkee had the belief that he would represent and earn laurels for his country. Through my association with Star Sports, I would like to inspire young Indians to believe that no matter where you come from, you can achieve your dreams through hard work. Just Believe!”
